REI BY ROKU
D&AD: Suntory Global Spirits
2025
This D&AD brief, set by Suntory Global Spirits, focused on reimagining an existing Suntory brand as a credible non-alcoholic offering with consideration as to how this new alternative could live up to the brand’s personality, beliefs, and craftsmanship, whilst creatively engaging audiences who are exploring a sober-curious and health-oriented lifestyle
Capturing The Spirit of Japan.
Rei by Roku reimagines Roku gin as a premium non-alcoholic spirit that embodies the essence of traditional Japanese botanicals with a modern, health-conscious approach.
The visual identity emphasises the cultural connection and craftsmanship behind Rei by Roku, ensuring consumers appreciate the authenticity and heritage behind the brand, making it not only a beverage, but an experience of cultural exploration and enjoyment.
The brand utilises a calm and natural colour palette inspired by its botanical ingredients, enhancing the perception of wellness and purity. Whilst traditional Japanese calligraphy and design principles deepen the brand’s connection to its heritage and culture.
