RICO
Ulster University
2025
Rico is an upcoming restaurant in Barcelona’s healthy and ecological dining scene. The visual identity celebrates the aspect of shared experiences and bonding that tapas and dining offer, creating a sense of warmth and community that captures the audience’s attention through an organic, hand crafted essence of human connection whilst celebrating the city’s rich heritage.
An Authentic Atmosphere.
Rico’s identity is influenced by the revival of traditional sign painting, blending typography, craftsmanship, and visual artistry to evoke an authenic appeal whilst rooting itself in Barcelona’s cultural heritage.
The muted tones create a relaxed atmosphere that enhance the visual warmth of the identity and reflect the brand’s Mediterranean roots.
